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subject:"Distribution channel"
~accessRights:"restricted"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~subject:"Einzelhandel"
~subject:"Multichannel strategy"
~subject:"Omnichannel marketing"
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Distribution channel
Einzelhandel
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
3
Customer analysis
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Online retailing
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Online-Handel
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omnichannel retailing
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IT-gestütztes Marketing
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channel integration
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click and collect
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competition
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consumer decision-making customer journey
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Dirsehan, Meltem
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
SpringerLink / Bücher
24
Journal of retailing and consumer services
22
The international review of retail, distribution and consumer research
8
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Research
7
Springer eBook Collection
7
International journal of production economics
5
Journal of business research : JBR
4
Journal of retailing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Developing successful global strategies for marketing luxury brands
3
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of advertising research
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of operations management
2
Journal of strategic marketing
2
Lehrbuch
2
MIS quarterly
2
Marktorientiertes Management
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
Transportation research / E : an international journal
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
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ECONIS (ZBW)
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The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
2
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
5
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
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