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subject:"Distribution channel"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
~subject:"Wholesales"
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Distribution channel
Kundenanalyse
Kundenzufriedenheit
Marketing management
Wholesales
Multichannel strategy
7
Multikanalvertrieb
7
Beziehungsmarketing
5
Relationship marketing
5
Marketingmanagement
4
Vertriebsweg
4
Consumer behaviour
3
Customer analysis
3
Einzelhandel
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Retail trade
3
Luxury goods
2
Luxusgüter
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omnichannel retailing
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Computer-assisted marketing
1
Customer Relationship Management
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Customer experience
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IT-gestütztes Marketing
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Internet marketing
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Ladengestaltung
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Marketing channels
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Multi-channel
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Multichannel retailing
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Omnichannel
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Omnichannel marketing
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Omnichannel retailing
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Online-Marketing
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Productivity
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Produktivität
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Retaling
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Store design
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channel integration
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click and collect
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competition
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Mosca, Fabrizio
2
Çengel, Özgür
2
Casalegno, Cecilia
1
Dirsehan, Meltem
1
Dirsehan, Taşkın
1
Giacosa, Elisa
1
Karacali, Ozan
1
Oktay, Büşra
1
Salman, Gulberk Gultekin
1
Çakiroğlu, K. Ilgın
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Özbük, Meltem Yetkin
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Öztek, M. Yaman
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Global marketing strategies for the promotion of luxury goods
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Journal of retailing and consumer services
13
SpringerLink / Bücher
11
Journal of retailing
6
Gabler Edition Wissenschaft
5
International journal of production economics
5
International journal of retail and distribution management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
Journal of business research : JBR
4
Lehrbuch
4
Research
3
Administrative Sciences : open access journal
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Hamburger Schriften zur Marketingforschung
2
Interaktives Marketing
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of operations management
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Reihe: Kundenorientierte Unternehmensführung
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The Routledge companion to strategic marketing
2
A Research Agenda for Service Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
1
Berichte aus der Betriebswirtschaft
1
Channel strategies and marketing mix in a connected world
1
Cogent business & management
1
Controllingpraxis im Vertrieb
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Direct marketing : an international journal
1
E-retailing challenges and opportunities in the global marketplace
1
Edition Wissenschaft Apprimus
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
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1
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
2
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
4
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
5
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
6
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
7
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
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