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subject:"Distribution channel"
~person:"Bondos, Ilona"
~person:"Trenz, Manuel"
~subject:"Relationship marketing"
~subject:"Supplier relationship management"
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Multichannel strategy
6
Multikanalvertrieb
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5
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5
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3
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Bondos, Ilona
Trenz, Manuel
Heinemann, Gerrit
8
Gao, Fei
6
Dirsehan, Taşkın
4
Hübner, Alexander
4
Quach, Sara
4
Su, Xuanming
4
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3
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3
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3
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2
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2
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2
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2
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2
Binder, Jochen
2
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2
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
MIS quarterly
1
Progress in IS
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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1
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
2
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
3
Multichanneling or channel elimination? : the empirical results of e-channel migration strategy
Bondos, Ilona
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 39-46
Persistent link: https://www.econbiz.de/10011983725
Saved in:
4
Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels
Trenz, Manuel
-
2015
This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...
Persistent link: https://www.econbiz.de/10012402054
Saved in:
5
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels
Trenz, Manuel
-
2014
Persistent link: https://www.econbiz.de/10010477773
Saved in:
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