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subject:"Distribution channel"
~person:"Fan, Hua"
~person:"McClelland, Bob"
~person:"Yen, Yung-Shen"
~subject:"Channel integration"
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Distribution channel
Channel integration
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6
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Vertriebsweg
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5
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Fan, Hua
McClelland, Bob
Yen, Yung-Shen
Heinemann, Gerrit
8
Gao, Fei
5
Trenz, Manuel
4
Pinterits, Andreas
3
Su, Xuanming
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Binder, Jochen
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Li, Zonghuo
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Nguyen Hoang Thuan
2
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2
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2
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Schmieder, Ulf-Marten
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Thaichon, Park
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
Theoretical economics letters
1
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1
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
3
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
4
How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics
Gao, Wei
;
Li, Wenqian
;
Fan, Hua
;
Jia, Xingping
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502708
Saved in:
5
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
6
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
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