Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Year of publication: |
2022
|
---|---|
Authors: | Anh Thi Van Nguyen ; McClelland, Bob ; Nguyen Hoang Thuan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-18
|
Subject: | Channel switching | Customer emotions | Customer experience | Omnichannel | Qualitative assessment | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Emotion |
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