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subject:"Distribution channel"
~person:"Karjaluoto, Heikki"
~person:"Tagashira, Takumi"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Multichannel strategy"
~type:"article"
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Distribution channel
Kundenanalyse
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Multichannel strategy
Einzelhandel
4
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4
Retail trade
4
Beziehungsmarketing
3
Online retailing
3
Online-Handel
3
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3
Vertriebsweg
2
Automation
1
Automatisierung
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Brand experience
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Brand management
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Consumer behaviour
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Cost efficiency
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Cross-channel integration
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Customer analysis
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Customer experience
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Economies of scope
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Hedonic motivation
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Hedonic price index
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Hedonischer Preisindex
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Konsumentenverhalten
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Lagermanagement
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Markenführung
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Motivation
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Omni-channel management
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Omnichannel retail
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Omnichannel retailing
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Personality psychology
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Personalization
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Persönlichkeitspsychologie
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Karjaluoto, Heikki
Tagashira, Takumi
Hübner, Alexander
4
Quach, Sara
4
Alexander, Bethan
3
Barari, Mojtaba
3
Gallino, Santiago
3
Gao, Fei
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Journal of retailing and consumer services
2
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
4
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1
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
2
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
3
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
4
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
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