The effect of cross-channel integration on cost efficiency
Year of publication: |
2019
|
---|---|
Authors: | Tagashira, Takumi ; Minami, Chieko |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 68-83
|
Subject: | Retailing | Cross-channel integration | Omni-channel management | Cost efficiency | Economies of scope | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | USA | United States | Multikanalvertrieb | Multichannel strategy |
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