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subject:"Einzelhandel"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~language:"eng"
~subject:"SME"
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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Long range planning : LRP ; international journal of strategic management
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Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
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