Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Year of publication: |
2014
|
---|---|
Authors: | Morschett, Dirk ; Schu, Matthias |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 107-118
|
Subject: | E-Commerce | Online Selling | SME | Technology Acceptance Model | Neo-Institutionalism | PLS Analysis | KMU | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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