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subject:"Einzelhandel"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Innovation adoption"
~subject:"Online-Handel"
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Einzelhandel
Innovation adoption
Online-Handel
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Retail trade
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Einkaufszentrum
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Morschett, Dirk
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Marketing : ZFP ; journal of research and management
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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SpringerLink / Bücher
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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HandelsMonitor
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Performance-leadership im Handel
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ECONIS (ZBW)
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Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
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2
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
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