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subject:"Entrepreneurship approach"
subject:"United States"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~person:"Munthree, Travys"
~person:"Renton, Michelle"
~subject:"Entrepreneurship"
~subject:"India"
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Entrepreneurship approach
United States
Entrepreneurship
India
KMU
2
SME
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Bottled water
1
Brand management
1
Brand orientation
1
Business start-up
1
Colour
1
Entrepreneur
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Entrepreneurial marketing
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Entrepreneurial risk management
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Markenführung
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Market innovation
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Marketing
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Marketingmanagement
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Packaging
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SME brand management
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SME brand strategies
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South Africa
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Munthree, Travys
Renton, Michelle
Carson, David
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Hultman, Claes M.
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Jones, Rosalind
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Ali, Hanane Kada
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1
Beneke, Justin
1
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Clarke, Peter
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Pawlak, Jacek
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Journal of research in marketing and entrepreneurship : JRME
Journal of macromarketing
1
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ECONIS (ZBW)
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Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
2
The role of package colour in influencing purchase intent of bottled water : implications for SMEs and entrepreneurs
Beneke, Justin
;
Mathews, Ozayr
;
Munthree, Travys
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 165-192
Persistent link: https://www.econbiz.de/10011439560
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