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subject:"Erfolgsfaktor"
type_genre:"Fallstudie"
~isPartOf:"The journal of business & industrial marketing"
~person:"Hirvonen, Saku"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Erfolgsfaktor
B-to-B-Marketing
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B2B SME
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Brand management
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Brand orientation
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Lieferantenmanagement
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Performance-Messung
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The journal of business & industrial marketing
The journal of product & brand management
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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