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subject:"Erfolgsfaktor"
type_genre:"Fallstudie"
~person:"Adejare Yusuff Aremu"
~person:"Hirvonen, Saku"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
KMU
10
SME
10
Firm performance
9
Unternehmenserfolg
9
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Success factor
5
ERP system
4
ERP-System
4
Brand image
3
Einführung
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Markenimage
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brand orientation
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brand performance
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Brand performance
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Consumer behaviour
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Performance-Messung
2
Relationship marketing
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SMEs
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medium-sized enterprises performance
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moderation
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technological change
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B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
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Adejare Yusuff Aremu
Hirvonen, Saku
Kraus, Sascha
5
Lussier, Robert N.
5
Doordarshi Singh
4
Rammer, Christian
4
Arfan Shahzad
3
Franco, Mário
3
Gupta, Himanshu
3
Haase, Heiko
3
Marom, Shaike
3
Pansiri, Jaloni
3
Piercy, Niall
3
Priyadarshinee, Pragati
3
Raut, Rakesh D.
3
Sodhi, Harsimran Singh
3
Spielkamp, Alfred
3
Swoboda, Bernhard
3
Walther, Sabine
3
Ahlert, Dieter
2
Antony, Jiju
2
Bader, Thomas
2
Becker, Wolfgang
2
Boso, Nathaniel
2
Cadogan, John W.
2
Czarnitzki, Dirk
2
Dan, Pranab K.
2
Das, Niladri
2
Foscht, Thomas
2
Frese, Michael
2
Glaub, Matthias Eduard
2
Gorgievski, Marjan J.
2
Gruber, Marc
2
Harms, Rainer
2
Jha, Manoj Kumar
2
Jones, Paul
2
Kamble, Sachin S.
2
Katongole, Celestine
2
Kodama, Naomi
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Global business review
1
International journal of business and systems research : IJBSR
1
International journal of business excellence : IJBEX
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The usage of enterprise resource planning system to enhancing performance of medium-sized business excellence
Adejare Yusuff Aremu
;
Arfan Shahzad
;
Shahizan Hassan
- In:
International journal of business excellence : IJBEX
30
(
2023
)
1
,
pp. 94-110
Persistent link: https://www.econbiz.de/10014294227
Saved in:
2
The empirical evidence of enterprise resource planning system adoption and implementation on firm's performance among medium-sized enterprises
Adejare Yusuff Aremu
;
Arfan Shahzad
;
Shahiza Hassann
- In:
Global business review
22
(
2021
)
6
,
pp. 1375-1404
Persistent link: https://www.econbiz.de/10012660406
Saved in:
3
Examining factors affecting success of enterprise resource planning system adoption on organisation performance among medium-sized enterprises sector
Adejare Yusuff Aremu
;
Arfan Shahzad
;
Hassan, Shahizan
- In:
International journal of business and systems research …
15
(
2021
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10012506196
Saved in:
4
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
5
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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