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subject:"Erfolgsfaktor"
type_genre:"Fallstudie"
~person:"Hirvonen, Saku"
~subject:"moderation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
moderation
KMU
6
SME
6
Brand management
5
Firm performance
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Unternehmenserfolg
5
Brand image
3
Markenimage
3
brand orientation
3
brand performance
3
Beziehungsmarketing
2
Brand orientation
2
Brand performance
2
Consumer behaviour
2
Konsumentenverhalten
2
Performance measurement
2
Performance-Messung
2
Relationship marketing
2
SMEs
2
Success factor
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
1
Business performance
1
Business-to-business marketing
1
Customer relationship performance
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Financial performance
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Finland
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Fallstudie
Article in journal
Graue Literatur
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English
4
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Hirvonen, Saku
Kraus, Sascha
5
Lussier, Robert N.
5
Doordarshi Singh
4
Laukkanen, Tommi
4
Rammer, Christian
4
Adejare Yusuff Aremu
3
Arfan Shahzad
3
Franco, Mário
3
Gupta, Himanshu
3
Haase, Heiko
3
Marom, Shaike
3
Pansiri, Jaloni
3
Piercy, Niall
3
Priyadarshinee, Pragati
3
Raut, Rakesh D.
3
Sodhi, Harsimran Singh
3
Spielkamp, Alfred
3
Swoboda, Bernhard
3
Walther, Sabine
3
Ahlert, Dieter
2
Antony, Jiju
2
Bader, Thomas
2
Becker, Wolfgang
2
Boso, Nathaniel
2
Cadogan, John W.
2
Czarnitzki, Dirk
2
Dan, Pranab K.
2
Das, Niladri
2
Foscht, Thomas
2
Frese, Michael
2
Glaub, Matthias Eduard
2
Gorgievski, Marjan J.
2
Gruber, Marc
2
Harms, Rainer
2
Jha, Manoj Kumar
2
Jones, Paul
2
Kamble, Sachin S.
2
Katongole, Celestine
2
Kodama, Naomi
2
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Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
3
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
4
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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