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subject:"Erfolgsfaktor"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Beschaffung"
~subject:"Brand management"
~subject:"Markenführung"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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Erfolgsfaktor
Beschaffung
Brand management
Markenführung
Marketing management
142
Marketingmanagement
142
Consumer behaviour
39
Konsumentenverhalten
39
Marketing
24
Advertising effects
20
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Anabila, Peter
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1
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Journal of marketing communications
Springer eBook Collection / Business and Economics
Journal of business research : JBR
56
The journal of brand management : an international journal
45
The journal of product & brand management
34
SpringerLink / Bücher
30
Journal of strategic marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
European journal of marketing : EJM
24
Journal of retailing and consumer services
20
Gabler Edition Wissenschaft
14
The journal of business & industrial marketing
13
Journal of marketing management : MM
12
Springer eBook Collection
12
Europäische Hochschulschriften / 5
10
International marketing review
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Springer Reference Wirtschaft
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing intelligence & planning
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of wine business research : IJWBR
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of internet commerce
6
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ECONIS (ZBW)
28
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1
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
2
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
5
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
8
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
9
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
10
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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