Brand resurrection in an emerging economy
Sujatha Manohar and Varisha Rehman
| Year of publication: |
2019
|
|---|---|
| Authors: | Manohar, Sujatha ; Rehman, Varisha |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 7, p. 783-798
|
| Subject: | brand resurrection | crisis management | IMC | marketing communication | social media | Markenführung | Brand management | Social Web | Social web | Marketingmanagement | Marketing management | Krisenmanagement | Crisis management | Schwellenländer | Emerging economies | Online-Marketing | Internet marketing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1455292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203366