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subject:"Erfolgsfaktor"
~person:"Ha, Young"
~person:"Huang, Hsiao-Ting"
~subject:"Mobilkommunikation"
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Erfolgsfaktor
Mobilkommunikation
Consumer behaviour
5
Konsumentenverhalten
5
Mobile Business
5
Mobile business
5
Kundenbindungsprogramm
4
Loyalty program
4
Mobile communications
4
Innovation adoption
2
Innovationsakzeptanz
2
USA
2
United States
2
Advertising effects
1
Compatibility
1
Customer satisfaction
1
Decision-making
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
E-commerce systems success model
1
Einzelhandel
1
Electronic Commerce
1
Enjoyment
1
Gender
1
Gender difference
1
Geschlecht
1
Information dissemination
1
Informationsverbreitung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Kundenzufriedenheit
1
Mobile Anwendung
1
Mobile Marketing
1
Mobile advertising
1
Mobile application
1
Mobile coupon adoption
1
Mobile coupon of evaluation
1
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Ha, Young
Huang, Hsiao-Ting
Heinemann, Gerrit
21
Ghose, Anindya
9
Liébana-Cabanillas, Francisco
9
Buse, Stephan
8
Dwivedi, Yogesh Kumar
7
Tiwari, Rajnish
7
Bauer, Hans H.
6
Han, Sang Pil
6
Fang, Zheng
5
Luo, Xueming
5
Pagani, Margherita
5
Chawla, Deepak
4
Gerpott, Torsten J.
4
Head, Milena
4
Kumar, Vikas
4
Morosan, Cristian
4
Oh, Wonseok
4
Ooi, Keng-Boon
4
Reichardt, Tina
4
Tan, Garry Wei-Han
4
Williams, Michael D.
4
Andrews, Michelle
3
Bouwman, Harry
3
Cho, Vincent
3
Cui, Xuebin
3
DeFranco, Agnes
3
Foo, Pik-Yin
3
Groß, Michael
3
Herstatt, Cornelius
3
Im, Hyunjoo
3
Joshi, Himanshu
3
Karjaluoto, Heikki
3
Mittal, Saurabh
3
Muñoz-Leiva, Francisco
3
Narang, Unnati
3
Park, Sungho
3
Pedersen, Per E.
3
Ramos de Luna, Iviane
3
Saura, José Ramón
3
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
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All
ECONIS (ZBW)
4
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1
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
2
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
3
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
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