Success factors driving consumer reuse intention of mobile shopping application channel
Timmy H. Tseng, Crystal T. Lee, Hsiao-Ting Huang and Wei Hao Yang
| Year of publication: |
2022
|
|---|---|
| Authors: | Tseng, Timmy H. ; Lee, Crystal T. ; Huang, Hsiao-Ting ; Yang, Wei Hao |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 1, p. 76-99
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| Subject: | E-commerce systems success model | Mobile retailing | Mobile shopping apps | Parasocial interaction | Perceived value | Sales promotion benefits | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Erfolgsfaktor | Success factor | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Electronic Commerce | E-commerce | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2020-0309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798303