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subject:"Führungsstil"
~person:"Afshardoost, Mona"
~person:"O'Callaghan, Edmund"
~subject:"Markenführung"
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The international review of retail, distribution and consumer research
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
3
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
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