Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
Year of publication: |
2013
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Authors: | O'Callaghan, Edmund |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 5, p. 478-492
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Subject: | internal brand commitment | internal branding | retailing | multi-dimensional | collaborative independt retail network | Ireland | Einzelhandel | Retail trade | Markenführung | Brand management | Internationales Marketing | International marketing | Irland | Unternehmensnetzwerk | Business network |
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