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subject:"Führungsstil"
~person:"Aidin, Salamzadeh"
~person:"Tomczak, Torsten"
~subject:"Markenführung"
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Internal branding
26
Interne Markenführung
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10
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Aidin, Salamzadeh
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of Asian business and economic studies : JABES
1
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ECONIS (ZBW)
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1
The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam
;
Dana, Leo Paul
;
Aidin, Salamzadeh
; …
- In:
Journal of Asian business and economic studies : JABES
30
(
2022
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Saved in:
2
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
3
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
4
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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