Turning employees into brand champions : leadership style makes a difference
Year of publication: |
2011
|
---|---|
Authors: | Morhart, Felicitas M. ; Herzog, Walter ; Tomczak, Torsten |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 2, p. 34-43
|
Subject: | Interne Markenführung | Internal branding | Führungsstil | Leadership style | Personalführung | Leadership | Verkaufspersonal | Salespeople |
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