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subject:"Führungsstil"
~person:"Alkanova, Olga N."
~person:"Tomczak, Torsten"
~subject:"Markenführung"
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Internal branding
26
Interne Markenführung
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Leadership
10
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10
Brand image
7
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7
Firmenimage
7
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Markenpolitik
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Mitarbeiter
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Alkanova, Olga N.
Tomczak, Torsten
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Chapleo, Chris
3
Schmidt, Holger J.
3
Bang, Nguyen
2
Baumgarth, Carsten
2
Binu Raj, Asha
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Dahle, Dag Yngve
2
Du Preez, Rose
2
Erkmen, Ezgi
2
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2
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2
Hirvonen, Saku
2
Hultén, Peter
2
Jenewein, Wolfgang
2
Jentschke, Mirjam
2
Khanyapuss Punjaisri
2
Ko, Wai Wai
2
Laukkanen, Tommi
2
Lee, Sang Bong
2
Leijerholt, Ulrika
2
Liu, Gordon
2
Melewar, T. C.
2
Morhart, Felicitas
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Müller, Monika
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O'Callaghan, Edmund
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Rößler, Ayla
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Sujchaphong, Narissara
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
2
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
3
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
4
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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