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subject:"Führungsstil"
~person:"Dahle, Dag Yngve"
~person:"Tomczak, Torsten"
~subject:"Markenführung"
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Internal branding
26
Interne Markenführung
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Leadership
10
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10
Corporate reputation
8
Firmenimage
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Markenpolitik
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Dahle, Dag Yngve
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of human resource management
1
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ECONIS (ZBW)
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Mind anchors and heart grips : the role of HRM and LMX in internal branding
Dahle, Dag Yngve
;
Urstad, Sivert Skålvoll
- In:
International journal of human resource management
33
(
2022
)
18
,
pp. 3736-3764
Persistent link: https://www.econbiz.de/10013419001
Saved in:
2
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
3
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
4
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
5
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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