//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Führungsstil"
~person:"Khanyapuss Punjaisri"
~person:"Tomczak, Torsten"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Führungsstil
Markenführung
Internal branding
28
Interne Markenführung
27
Leadership
10
Personalführung
10
Brand image
8
Corporate reputation
8
Firmenimage
8
Markenimage
8
Markenpolitik
5
Mitarbeiter
5
Verhalten
5
Aufsatzsammlung
3
Corporate culture
3
Leadership style
3
Unternehmenskultur
3
Brand
2
Brand management
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Social psychology
2
Sozialpsychologie
2
Strategic management
2
Strategisches Management
2
Analysis of variance
1
Arbeitsproduktivität
1
Bayesian SEM
1
Brand architecture
1
Corporate brand construal
1
Corporate brand identification
1
Corporate branding
1
Emotion
1
Experiment
1
Frontline employees
1
Games
1
HR marketing
1
Labour productivity
1
Learning
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
German
2
Author
All
Khanyapuss Punjaisri
Tomczak, Torsten
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Chapleo, Chris
3
Schmidt, Holger J.
3
Bang, Nguyen
2
Baumgarth, Carsten
2
Binu Raj, Asha
2
Boukis, Achilleas
2
Dahle, Dag Yngve
2
Du Preez, Rose
2
Erkmen, Ezgi
2
Hancer, Murat
2
Hesse, Andreas
2
Hirvonen, Saku
2
Hultén, Peter
2
Jenewein, Wolfgang
2
Jentschke, Mirjam
2
Ko, Wai Wai
2
Laukkanen, Tommi
2
Lee, Sang Bong
2
Leijerholt, Ulrika
2
Liu, Gordon
2
Melewar, T. C.
2
Morhart, Felicitas
2
Müller, Monika
2
O'Callaghan, Edmund
2
Rößler, Ayla
2
Sujchaphong, Narissara
2
Abed, Fabian
1
Abeda, Fabian
1
Adigbo, Evelyn Delali
1
Afshardoost, Mona
1
Ahmad, Ayyaz
1
Ahmad, Norzieiriani bt.
1
Aidin, Salamzadeh
1
Alkanova, Olga N.
1
Anantadjaya, Samuel P. D.
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
3
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
4
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
5
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->