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subject:"Fernsehen"
~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Ds U / Utbildningsdepartementet"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"USA"
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Search: subject_exact:"Werbefunk"
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Fernsehen
USA
Hörfunkwerbung
8
Radio advertising
8
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
3
Television
3
Werbepsychologie
3
Promotional materials
2
Werbemittel
2
1985
1
Deutschland
1
Fernsehsendung
1
Film
1
Forecast
1
Germany
1
Jugendliche
1
Mothers
1
Mütter
1
Product placement
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Produktpositionierung
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Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Harbrücker, Ulrich
1
Hyun, Yong J.
1
Rothschild, Michael
1
Wiedmann, Klaus-Peter
1
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Schweden / TV-Reklameffektutredningen
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Ds U / Utbildningsdepartementet
Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of media economics
4
European journal of marketing : EJM
3
Journal of marketing
3
Konsum und Verhalten
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Business history review
2
Economics letters
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of the Academy of Marketing Science
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Report
2
Studien zur Kommunikationswissenschaft
2
AfK-Studien
1
BLM-Schriftenreihe
1
CSIO working papers
1
College of Business working papers
1
Contemporary economic policy : a journal of Western Economic Association International
1
Contributions to the study of mass media and communications
1
DUV : Wirtschaftswissenschaft
1
Discussion paper / Centre for Economic Policy Research
1
Document / Commission of the European Communities
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
Europäische Hochschulschriften / 1
1
Forum neue Medien
1
Gabler Edition Wissenschaft
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
International journal of nonprofit & voluntary sector marketing
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of public economic theory
1
Kommunikationssoziologische Arbeitshefte
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ECONIS (ZBW)
4
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1
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
2
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
3
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
Saved in:
4
Effekter av TV-reklam : betänkande av TV-Reklameffektutredningen
1986
Persistent link: https://www.econbiz.de/10000768441
Saved in:
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