Happy and sad TV programs : how they affect reactions to commercials
Year of publication: |
1987
|
---|---|
Authors: | Goldberg, Marvin E. |
Other Persons: | Gorn, Gerald J. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 3, p. 387-403
|
Subject: | Werbepsychologie | Psychology of advertising | Fernsehen | Television | Hörfunkwerbung | Radio advertising | Konsumentenverhalten | Consumer behaviour |
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