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subject:"Fernsehen"
~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of the Academy of Marketing Science"
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Fernsehen
Hörfunkwerbung
9
Radio advertising
9
Psychology of advertising
4
Werbepsychologie
4
Consumer behaviour
3
Konsumentenverhalten
3
Television
3
Promotional materials
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1985
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Advertising
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Advertising effectiveness
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Product placement
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Produktpositionierung
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Programmatic television
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Real-time competitor tracking
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Television advertising
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of the Academy of Marketing Science
Konsum und Verhalten
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Report
2
Studien zur Kommunikationswissenschaft
2
The journal of media economics
2
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1
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Ds U / Utbildningsdepartementet
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1
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Erhvervsøkonomisk tidsskrift
1
European journal of marketing : EJM
1
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1
Forum neue Medien
1
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1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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Kommunikationssoziologische Arbeitshefte
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ECONIS (ZBW)
4
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1
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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2
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
3
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
4
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
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