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subject:"Fernsehen"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~subject:"Advertising effects"
~subject:"Broadcasting policy"
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Fernsehen
Advertising effects
Broadcasting policy
Hörfunkwerbung
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Psychology of advertising
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1985
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
3
The journal of media economics
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Faculty & research / Insead : working paper series
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the review of marketing communications
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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2
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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