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subject:"Fernsehen"
~language:"eng"
~person:"Muela-Molina, Clara"
~subject:"Advertising effects"
~subject:"Broadcasting policy"
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Fernsehen
Advertising effects
Broadcasting policy
Advertising
2
Hörfunkwerbung
2
Radio advertising
2
Werbewirkung
2
Werbung
2
Accent
1
Advertising effectiveness in radio
1
Background music
1
Credibility
1
Gender
1
Geschlecht
1
Glaubwürdigkeit
1
Language
1
Music
1
Musik
1
Netherlands
1
Niederlande
1
Spokesperson's gender
1
Spokesperson's voice
1
Sprache
1
Vocal pitch (low-high)
1
accent stigmatisation
1
local accent
1
spokesperson accent
1
spokesperson credibility
1
standard accent
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English
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Muela-Molina, Clara
Reinares-Lara, Eva
4
Araman, Victor F.
3
Calli, Meltem Kiygi
3
Franses, Philip Hans
3
Kempe, David
3
Martín-Santana, Josefa D.
3
Popescu, Ioana
3
Wilbur, Kenneth C.
3
Xu, Linli
3
Craton, Lincoln G.
2
Holden, Steinar
2
Hull, Brooks Brittenham
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Sepstrup, Preben
2
Singh, Surendra
2
Weverbergh, Marcel
2
Aggarwal, Amit
1
Agnew, Clark M.
1
Antonides, Gerrit
1
Apaolaza-Ibáñez, Vanessa
1
Araman, Victor
1
Bajpai, Shailaja
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Bates, Stephen
1
Bellman, Steven
1
Bendapudi, Neeli
1
Bollapragada, Srinivas
1
Bradford, M. G.
1
Bruwer, Johan
1
Bussieck, Michael
1
Carlson, Les
1
Cauberghe, Veroline
1
Chartrand, Tanya L.
1
Choi, Jay Pil
1
Clarke, D. B.
1
Cohen, Justin
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Business research quarterly : BRQ
1
Journal of global marketing
1
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ECONIS (ZBW)
2
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The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
2
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
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