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subject:"Fernsehen"
~person:"Ahmed, Rizwan Raheem"
~person:"Almeida, Marcos Inácio Severo de"
~subject:"Online-Marketing"
~subject:"Owned media"
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Fernsehen
Online-Marketing
Owned media
Digital media
2
Digitale Medien
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Media industries
2
Mediensektor
2
Social Web
2
Social web
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B-to-B-Marketing
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Beziehungsmarketing
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Brand management
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Business-to-business marketing
1
Consumer behaviour
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media elasticities
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Interactive media
1
Interaktive Medien
1
Konsumentenverhalten
1
Markenführung
1
Paid media
1
Relationship marketing
1
SEM-based approach
1
Sales
1
Schwellenländer
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Technischer Fortschritt
1
Technological change
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Vector autoregression
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Ahmed, Rizwan Raheem
Almeida, Marcos Inácio Severo de
Sjurts, Insa
6
Waldfogel, Joel
4
Peitz, Martin
3
Vogel, Harold L.
3
Athey, Susan
2
Calvano, Emilio
2
Calzada, Joan
2
Choi, Jay Pil
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Dijk, Machiel van
2
Duch-Brown, Néstor
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Fuchs, Christian
2
Gil, Ricard
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Heinrich, Jürgen
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Kasuga, Norihiro
2
Klein, Tobias J.
2
Kruse, Jörn
2
Kunz, Reinhard
2
Könecke, Thomas
2
Motta, Massimo
2
Murphy, Kevin M.
2
Nahuis, Richard
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Pereira, Francis
2
Polo, Michele
2
Regier, Stefanie
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Reisinger, Markus
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Riese, Markus
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Schunk, Holger
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Sharma, Ravi
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Tan, Margaret
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Waagmeester, Daniel
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Abdelzaher, Tarek
1
Adnan, Sutrovic
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Agarwal, Nitin
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Agnihotri, Raj
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Akhmedov, Armigon
1
Albarda, Maarten
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Alén, Elisa
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Journal of business economics and management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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