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subject:"Fernsehen"
~person:"Ahmed, Rizwan Raheem"
~person:"Almeida, Marcos Inácio Severo de"
~subject:"Online-Marketing"
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Fernsehen
Online-Marketing
Digital media
2
Digitale Medien
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Media industries
2
Mediensektor
2
Social Web
2
Social web
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Customer acquisition
1
Digital B2B
1
Digital echoverse
1
Digital media elasticities
1
Digitalisierung
1
Digitization
1
E-commerce
1
Earned social media
1
Electronic Commerce
1
Emerging economies
1
Emerging markets
1
Inbound marketing
1
Interactive media
1
Interaktive Medien
1
Konsumentenverhalten
1
Markenführung
1
Owned media
1
Paid media
1
Relationship marketing
1
SEM-based approach
1
Sales
1
Schwellenländer
1
Technischer Fortschritt
1
Technological change
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Vector autoregression
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Ahmed, Rizwan Raheem
Almeida, Marcos Inácio Severo de
Sjurts, Insa
6
Waldfogel, Joel
4
Peitz, Martin
3
Vogel, Harold L.
3
Athey, Susan
2
Calvano, Emilio
2
Calzada, Joan
2
Choi, Jay Pil
2
Dijk, Machiel van
2
Duch-Brown, Néstor
2
Fuchs, Christian
2
Gil, Ricard
2
Heinrich, Jürgen
2
Kasuga, Norihiro
2
Klein, Tobias J.
2
Kruse, Jörn
2
Kunz, Reinhard
2
Könecke, Thomas
2
Motta, Massimo
2
Murphy, Kevin M.
2
Nahuis, Richard
2
Pereira, Francis
2
Polo, Michele
2
Regier, Stefanie
2
Reisinger, Markus
2
Riese, Markus
2
Schunk, Holger
2
Sharma, Ravi
2
Tan, Margaret
2
Waagmeester, Daniel
2
Abdelzaher, Tarek
1
Adnan, Sutrovic
1
Agarwal, Nitin
1
Agnihotri, Raj
1
Akhmedov, Armigon
1
Albarda, Maarten
1
Alén, Elisa
1
Aman, Hiroyuki
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Journal of business economics and management
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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