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subject:"Film industry"
~person:"Assaker, Guy"
~person:"Kent, Robert J."
~subject:"Advertising effects"
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Search: subject_exact:"Fernsehprogramm"
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Film industry
Advertising effects
Fernsehprogramm
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Television programme
4
Fernsehwerbung
3
Television advertising
3
Werbewirkung
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television programs
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ad zapping
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audience involvement
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double spotting
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film tourism experience
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lead-in effects
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television drama
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Assaker, Guy
Kent, Robert J.
Romaniuk, Jenni
5
Pelsmacker, Patrick de
4
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
3
Russell, Cristel Antonia
3
Acheson, A. L. Keith
2
Adilov, Nodir
2
Beal, Virginia
2
Cauberghe, Verolien
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Chattopadhyay, Amitava
2
Dens, Nathalie
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Doyle, Gillian
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Hartmann, Wesley R.
2
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2
Jayapal, Jegan
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Kim, Sangkyun
2
Klapper, Daniel
2
Lajos, Joseph
2
Martin, Hugh J.
2
Matthes, Jörg
2
Maule, Christopher J.
2
McEvoy, Chad D.
2
Morse, Alan L.
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
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Swaminathan, Srinivasan
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Tessitore, Tina
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Agrusa, Jerome
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Aleksandrovs, Leonids
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Baños-Pino, José
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Beasley, Fred
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Bellman, Steven
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Journal of marketing communications
2
Journal of advertising research
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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2
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
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3
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
4
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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