Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Srinivasan Swaminathan; Robert Kent
| Year of publication: |
2013
|
|---|---|
| Authors: | Swaminathan, Srinivasan ; Kent, Robert J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 91-100
|
| Subject: | Fernsehwerbung | Television advertising | Dauer | Duration | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745859