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subject:"Film industry"
~person:"Assaker, Guy"
~person:"Kim, Sangkyun"
~person:"Noguti, Valeria"
~subject:"Advertising effects"
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Film industry
Advertising effects
Fernsehprogramm
4
Television programme
4
Filmwirtschaft
2
Holiday behaviour
2
Product Placement
2
Product placement
2
South Korea
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audience involvement
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film tourism experience
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structural equation modeling
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television drama
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Assaker, Guy
Kim, Sangkyun
Noguti, Valeria
Romaniuk, Jenni
5
Pelsmacker, Patrick de
4
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
3
Kent, Robert J.
3
Russell, Cristel Antonia
3
Acheson, A. L. Keith
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Adilov, Nodir
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Beal, Virginia
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Cauberghe, Verolien
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Chattopadhyay, Amitava
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Dens, Nathalie
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Hartmann, Wesley R.
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Jayapal, Jegan
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Klapper, Daniel
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Lajos, Joseph
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Martin, Hugh J.
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Matthes, Jörg
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Maule, Christopher J.
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Natarajan, Thamaraiselvan
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Ordabayeva, Nailya
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of travel and tourism marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
2
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
3
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
4
Audience involvement and film tourism experiences : emotional places, emotional experiences
Kim, Sangkyun
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 387-396
Persistent link: https://www.econbiz.de/10009408438
Saved in:
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