Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Year of publication: |
2014
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Authors: | Noguti, Valeria ; Russell, Cristel Antonia |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 46-62
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Subject: | Product Placement | Product placement | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects | Zielgruppe | Target group | Jugendliche | Youth | Alkoholisches Getränk | Alcoholic beverage | Konsumentenpräferenzen | Consumer preferences | USA | United States |
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