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subject:"Food Consumption/Nutrition/Food Safety"
~person:"Levy, Sidney J."
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Food Consumption/Nutrition/Food Safety
Markenführung
Brand management
2
Marketing
2
Brand image
1
Branding
1
Broadened marketing
1
Corporate culture
1
Corporate reputation
1
Firmenimage
1
Ideologie
1
Ideology
1
Markenimage
1
Marketing identity
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Personality psychology
1
Persönlichkeitspsychologie
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Unternehmenskultur
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branding ideology
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culture
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macromarketing
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marketing history
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marketing ideology
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Levy, Sidney J.
Bronnenberg, Bart J.
5
Melewar, T. C.
4
Wooliscroft, Ben
4
Botzenhardt, Florian
3
Conejo, Francisco
3
Kirchgeorg, Manfred
3
Newton, Lucy A.
3
Pätzmann, Jens
3
Syverson, Chad
3
Abratt, Russell
2
Avdulaj, Jonida
2
Balmer, John M. T.
2
Bang, Nguyen
2
Barnes, Victoria
2
Burch, Lauren M.
2
Castelló-Martínez, Araceli
2
Ceyhan, Ayben
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Dias, Álvaro Lopes
2
Dubé, Jean-Pierre
2
Dubé, Jean-Pierre H.
2
Eliaz, Kfir
2
Fay, Daniel L.
2
Ferdinand, Hans-Michael
2
Freitas, Bruno Duarte Abreu
2
Garner, Benjamin
2
Gaski, John F.
2
Gentzkow, Matthew Aaron
2
Hanssens, Dominique M.
2
Ko, Eunju
2
Kreicbergs, Toms
2
Melanthiou, Yioula
2
Mingione, Michela
2
Sarkar, Abhigyan
2
Spiegler, Ran
2
Teichmann, Julia
2
Thomas, M. Blair
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Vrontis, Demetris
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AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
2
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A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
2
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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