From marketing ideology to branding ideology
Year of publication: |
2013
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Authors: | Levy, Sidney J. ; Luedicke, Marius K. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 58-66
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Subject: | culture | marketing ideology | marketing history | branding ideology | macromarketing | Markenführung | Brand management | Ideologie | Ideology | Marketing | Marketingtheorie | Marketing theory |
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