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subject:"Forschung"
~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Forschung
Marktforschung
Qualitative Methode
1,556
Qualitative method
1,556
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299
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299
qualitative research
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Buber, Renate
5
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2
Guja Armannsdottir
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Qualitative market research : an international journal
26
Organizational research methods : ORM
10
International journal of market research
5
Qualitative research in organizations and management : an international journal
5
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
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Young consumers : insight and ideas for responsible marketers
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Der Markt : international journal of marketing
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Human resource development review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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African journal of science, technology, innovation and development : AJSTID
1
Australasian marketing journal
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Benchmarking : an international journal ; BIJ
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Entrepreneurship research journal : ERJ
1
Entrepreneurship theory and practice : ET&P
1
European journal of marketing : EJM
1
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1
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International business review
1
International journal of business environment : IJBE
1
International journal of business excellence
1
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1
International journal of managing projects in business
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Journal of applied behavioral science
1
Journal of business economics : JBE
1
Journal of global information management
1
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1
Journal of innovation and entrepreneurship : JIE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
132
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132
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1
Delivering impact via the ebb-and-flow of a research team : reflection on a long-term program of research into a global societal challenge
Bednarek, Rebecca
;
Cacciatori, Eugenia
;
Chalkias, …
- In:
Journal of applied behavioral science
60
(
2024
)
1
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014581109
Saved in:
2
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
Saved in:
3
Capturing the voice of the customer : focus groups versus netnography?
Kabel, Daan
;
Martin, Jason
;
Elg, Mattias
;
Witell, Lars
- In:
Total quality management & business excellence
35
(
2024
)
11-12
,
pp. 1359-1377
Persistent link: https://www.econbiz.de/10015048926
Saved in:
4
In pursuit of impact : from research questions to problem formulation in entrepreneurship research
Chen, Suwen
;
Sharma, Garima
;
Muñoz, Pablo
- In:
Entrepreneurship theory and practice : ET&P
47
(
2023
)
2
,
pp. 232-264
Persistent link: https://www.econbiz.de/10014324954
Saved in:
5
Knowledge creation in projects : an interactive research approach for deeper business insight
Engström, Annika
;
Johansson, Anette
;
Edh Mirzaei, Nina
; …
- In:
International journal of managing projects in business
16
(
2023
)
1
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014339550
Saved in:
6
Recipes for better customer satisfaction in internet-famous drinks shops : a fuzzy-set QCA approach
Wang, Zhisheng
;
Jie, Min
;
Li, Huiying
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10014423430
Saved in:
7
The practice of innovating research methods
Lê, Jane Kirsten
;
Schmid, Torsten
- In:
Organizational research methods : ORM
25
(
2022
)
2
,
pp. 308-336
Persistent link: https://www.econbiz.de/10013175719
Saved in:
8
Children's consumption culture development through Christmas myths : ethical implications
Kennedy, Ann-Marie
;
Waiguny, Martin K. J.
;
Lockie, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 321-343
Persistent link: https://www.econbiz.de/10013367892
Saved in:
9
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
10
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
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