Exploring customer engagement on social networking sites : a qualitative research enquiry
Year of publication: |
2022
|
---|---|
Authors: | Malhan, Mohit ; Dewani, Prem Prakash ; Nigam, Achint ; Vaz, Daicy ; Ogbeibu, Emmanuel Akaehomen Abumere |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 5, Art.-No. 24, p. 1-28
|
Subject: | Customer Engagement | Focus Group Discussions | Information Overload | Personal Interviews | Qualitative Research | Social Media | Social Networking Sites | Social Web | Social web | Qualitative Methode | Qualitative method | Beziehungsmarketing | Relationship marketing | Befragung | Interview | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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