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subject:"Frankreich"
subject:"United States"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Transnational corporation"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"India"
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Frankreich
United States
Consumer behaviour
Markenführung
Transnational corporation
India
178
Indien
178
Konsumentenverhalten
23
KMU
18
SME
18
Entrepreneurship
16
Entrepreneurship approach
16
Business start-up
13
Emerging economies
13
Schwellenländer
13
Unternehmensgründung
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entrepreneurship
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38
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38
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Bhaskaran, Suku
2
Menezes, Kim Anne
2
Srivastava, Vibhava
2
Aggarwal, Arun
1
Agrawal, D. P.
1
Ahuja, Yukti
1
Akella, Devi
1
Amin, U. M.
1
Anand, Arpan
1
Arora, Taanika
1
Arteaga-Ortiz, Jesús
1
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1
Balasubramanian, Senthil Arasu
1
Banerji, Amit
1
Bansal, Nitin
1
Belwal, Rakesh
1
Bhatia, Aparna
1
Chand, Pawan Kumar
1
Chandrawanshi, Anand Gaurav
1
Chaturvedi, D. D.
1
Chaudhary, Monica
1
Chinta, Ravi
1
Culpan, Refik
1
Dar, Ishaq Ahmad
1
De, Debdeep
1
Diwan, Upasana
1
Duffett, Rodney Graeme
1
Duppati, Geeta
1
Durdyeva, Guljemal
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Farhan, Mohd
1
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1
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1
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1
Gupta, S. L.
1
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1
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1
Jha, Nivedita
1
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Joshi, Rakesh Mohan
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International journal of business and globalisation : IJBG
International journal of internet marketing and advertising : IJIMA
International journal of Indian culture and business management
70
Global business review
51
International journal of Indian culture and business management : IJICBM
34
Journal of Indian business research
33
Vision : the journal of business perspective
32
Journal of business research : JBR
30
South Asian journal of management : SAJM
30
Journal of retailing and consumer services
29
Journal of international consumer marketing
27
Finance India : the quarterly journal of Indian Institute of Finance
26
International journal of emerging markets
25
Journal of global marketing
24
International journal of business and emerging markets : IJBEM
23
International journal of business innovation and research
23
The IUP journal of marketing management : IJMM
22
International journal of business excellence
20
The IUP journal of brand management : IJBRM
20
Indian journal of economics & business : IJEB
19
International business review : the official journal of the European International Business Academy
19
Asia Pacific journal of marketing and logistics
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of business excellence : IJBEX
17
Paradigm : the journal of Institute of Management Technology
17
The international journal of bank marketing : IJBM
17
Journal of internet commerce
16
Journal of international management
15
Management international review : mir ; journal of international business
15
The international journal of human resource management
15
International journal of business innovation and research : IJBIR
14
International journal of services and operations management
14
Journal of fashion marketing and management
14
The Indian economic journal
14
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
13
GITAM journal of management : a quarterly publication of GITAM Institute of Management
13
IIMB management review
13
International journal of business competition and growth : IJBCG
13
International journal of business information systems : IJBIS
13
International journal of retail & distribution management
13
Marketing intelligence & planning
13
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ECONIS (ZBW)
38
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1
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
2
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
Saved in:
5
I saw it, I bought it! : the irrational buying behaviour in retail sector
Malik, Komal
;
Joshi, Manoj
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10014306828
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
8
Effect of decisional factors on mutual funds actual purchase behaviour among Indian investors
Pandey, Deepak
;
Kakkar, Amit
;
Farhan, Mohd
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
4
,
pp. 377-391
Persistent link: https://www.econbiz.de/10014232635
Saved in:
9
Factors affecting behavioural intentions to use e-banking services : an extension of TAM in Indian context
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10014232645
Saved in:
10
The impact of customer's training of digital banking services on its acceptability by customers' in India
Bansal, Nitin
;
Pareek, Nishtha
;
Nigam, Abhinav
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 207-231
Persistent link: https://www.econbiz.de/10013194076
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