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subject:"Frankreich"
subject:"United States"
~isPartOf:"Journal of international consumer marketing"
~person:"Ha Nam Khanh Giao"
~person:"Kim, Hee-woong"
~subject:"Consumer behaviour"
~type:"article"
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Ha Nam Khanh Giao
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The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
2
Customer switching to organized retail in semiurban markets : a study in an Indian context
Gupta, Sumeet
;
Kim, Hee-woong
;
Sharma, Meenakshee
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10009383493
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