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subject:"Frankreich"
subject:"United States"
~person:"Jain, Varsha"
~subject:"Börsenkurs"
~subject:"Cognition"
~subject:"Consumer behaviour"
~subject:"Internationale Wirtschaftsbeziehungen"
~type:"article"
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Frankreich
United States
Börsenkurs
Cognition
Consumer behaviour
Internationale Wirtschaftsbeziehungen
India
22
Indien
21
Konsumentenverhalten
13
Advertising effects
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Markenimage
5
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Advertising
3
Conceptual model
3
Indian consumers
3
Werbung
3
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2
Digital platform
2
Digitale Plattform
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Generation Y
2
Jugendliche
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Bekleidungsindustrie
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Brand Image
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13
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13
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13
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Jain, Varsha
Khare, Arpita
58
Chawla, Deepak
21
Parayitam, Satyanarayana
16
Sehgal, Sanjay
14
Shveta Singh
14
Kamaiah, Bandi
13
Mukherji, Indra Nath
12
Roy, Subhadip
11
Jain, Pramod Kumar
10
Joshi, Himanshu
10
Mishra, Sita
10
Sondhi, Neena
10
Kumar, Santosh
9
Maheswaran, S.
9
Malhotra, Gunjan
9
Prashar, Sanjeev
9
Tiwari, Aviral Kumar
9
Tripathy, Trilochan
9
Mallikarjunappa, T.
8
Reddy, Y. V.
8
Sahoo, Seshadev
8
Shaikh, Imlak
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Asher, Mukul G.
7
Das, Gopal
7
Gupta, Shruti
7
Handa, Meenakshi
7
Hawaldar, Iqbal Thonse
7
Iqbal, Badar Alam
7
Kumar, Satish
7
Nag, Biswajit
7
Padhi, Puja
7
Pandey, Asheesh
7
Punyatoya, Plavini
7
Rajib, Prabina
7
Singh, Balwinder
7
Soni, Pavleen
7
Tabash, Mosab I.
7
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Asia-Pacific journal of business administration
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
4
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
5
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
6
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
7
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
8
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
9
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
10
Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
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