Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Year of publication: |
April 2018
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Authors: | Schultz, Don E. ; Jain, Varsha |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 3, p. 250-269
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Subject: | levels of luxury consumption | self-concept of consumers | purchase motives | qualitative studies | India | Indien | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenimage | Brand image |
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