//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Frauen"
~subject:"Brand management"
~subject:"Market research"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer segmentation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Frauen
Brand management
Market research
Social web
Target group
2,455
Zielgruppe
2,455
Konsumentenverhalten
772
Consumer behaviour
771
Deutschland
465
Germany
453
Werbewirkung
362
Advertising effects
361
Marketingmanagement
357
Marketing management
355
Werbung
334
Advertising
331
Online-Marketing
263
Children
259
Kinder
259
Internet marketing
258
Marktsegmentierung
241
USA
241
Beziehungsmarketing
240
United States
240
Relationship marketing
239
Elderly people
237
Ältere Menschen
237
Market segmentation
233
Marketing
229
Theorie
152
Theory
152
Jugendliche
145
Youth
145
Markenführung
138
Social Web
93
Low income
75
Niedrigeinkommen
75
Markenimage
73
Brand image
72
Marktforschung
69
Holiday behaviour
68
more ...
less ...
Online availability
All
Undetermined
78
Free
17
Type of publication
All
Article
260
Book / Working Paper
89
Type of publication (narrower categories)
All
Article in journal
155
Aufsatz in Zeitschrift
155
Aufsatz im Buch
105
Book section
105
Case study
15
Fallstudie
15
Hochschulschrift
13
Graue Literatur
10
Non-commercial literature
10
Thesis
9
Aufsatzsammlung
7
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
5
Conference paper
5
Konferenzbeitrag
5
Sammelwerk
5
Ratgeber
4
Guidebook
3
Handbook
3
Handbuch
3
Reprint
3
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Forschungsbericht
2
Konferenzschrift
2
Lehrbuch
2
Textbook
2
Glossar enthalten
1
Glossary included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
200
German
148
Spanish
1
Author
All
Muthers, Helmut
5
Schertler, Walter
4
Bagozzi, Richard P.
3
Buijzen, Moniek
3
Sapi, Geza
3
Suleymanova, Irina
3
Ansari, Sepita
2
Bauer, Christoph
2
Bergami, Massimo
2
Brudler, Benjamin
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Chen, Lisa
2
Chikweche, Tendai
2
Cimbalista, Julia
2
Deges, Frank
2
Duboff, Robert
2
Fittkau, Susanne
2
Giersch, Judith
2
Grether, Mark
2
Görg, Ulrich
2
Hamilton, Kathy
2
Harms, Ann-Kathrin
2
Henkel, Sven
2
Hewer, Paul
2
Hillebrand, Ralf-Thomas
2
Horst, Peter
2
Hudders, Liselot
2
Häusel, Hans-Georg
2
Jenewein, Wolfgang
2
Jentzsch, Nicola
2
Köhne, Thomas
2
Lamberton, Cait Poynor
2
Lange, Manfred
2
Lowrey, Tina M.
2
Magerhans, Alexander
2
Malefyt, Timothy de Waal
2
Markarian, Rosa
2
McCabe, Maryann
2
Merkel, Theresa
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
MITP Verlags-GmbH & Co. KG
2
Bundesweite Gründerinnenagentur
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Karlsruher Institut für Technologie
1
Redline Verlag
1
Steria Mummert Consulting AG
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
14
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
SpringerLink / Bücher
7
Journal of business research : JBR
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Journal of fashion marketing and management
5
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of advertising : the quarterly review of marketing communications
4
Handbuch Zielgruppenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Journal of marketing communications
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The advertising and consumer culture reader
3
The journal of brand management : an international journal
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
DICE discussion paper
2
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
2
Electronic commerce research and applications
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Exploring the rise of fandom in contemporary consumer culture
2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
2
HMD : Praxis der Wirtschaftsinformatik
2
Handbook of social media management : value chain and business models in changing media markets
2
Handbuch Kommunikationsmanagement
2
Harvard business review : HBR
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of Islamic marketing : JIMA
2
Journal of international consumer marketing
2
Journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
349
Showing
1
-
10
of
349
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
Productos y servicios financieros verdes en las instituciones financieras supervisadas de El Salvador, dirigidos a mujeres en el período 2017-2021
Escobar Rivera, Auda María
;
Recinos de Ramírez, …
-
2022
Persistent link: https://www.econbiz.de/10014317527
Saved in:
3
Brand and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
Saved in:
4
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
5
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
6
Who is targeting me? : privacy perceptions of and responses to commercial and political targeted advertising on social media
Meier, Yannic
;
Oeldorf-Hirsch, Anne
;
Krämer, Nicole C.
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10015050193
Saved in:
7
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
8
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
9
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
10
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->