Who is targeting me? : privacy perceptions of and responses to commercial and political targeted advertising on social media
Yannic Meier, Anne Oeldorf-Hirsch, and Nicole C. Krämer
| Year of publication: |
2024
|
|---|---|
| Authors: | Meier, Yannic ; Oeldorf-Hirsch, Anne ; Krämer, Nicole C. |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 4, p. 473-490
|
| Subject: | Protection motivation theory | Werbung | Advertising | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2275776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050193