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subject:"Geschäftsmodell"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Diwanji, Vaibhav S."
~subject:"Brand image"
~subject:"Business model"
~subject:"Digital platform"
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Journal of retailing and consumer services
Technological forecasting & social change : an international journal
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Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
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