Contrasting user generated videos versus brand generated videos in ecommerce
Year of publication: |
2020
|
---|---|
Authors: | Diwanji, Vaibhav S. ; Cortese, Juliann |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-9
|
Subject: | Ecommerce | Electronic word of mouth | Online retail | Online reviews | Purchase intentions | User generated content | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markenimage | Brand image |
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