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subject:"Glaubwürdigkeit"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of monetary economics"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Authentizität"
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Glaubwürdigkeit
Credibility
39
Theorie
19
Theory
19
Geldpolitik
16
Monetary policy
16
Consumer behaviour
9
Konsumentenverhalten
9
Anti-inflation policy
8
Inflationsbekämpfung
8
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5
United States
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Viral marketing
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5
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4
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4
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3
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Game theory
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3
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Internet marketing
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Markenimage
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Online-Marketing
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Spieltheorie
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Zentralbank
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2
Arbeitslosigkeit
2
Brand management
2
Cheap talk
2
Communication
2
Experiment
2
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Inflation
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Article
39
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Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
39
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English
39
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King, Robert G.
3
Goodfriend, Marvin
2
Volcker, Paul A.
2
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Al-Nowaihi, Ali
1
Almeida, Heitor
1
Alodin, Yasmin
1
Arimbi, Intan R.
1
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1
Ball, Laurence M.
1
Barro, Robert J.
1
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1
Bonomo, Marco Antonio
1
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1
Buffie, Edward F.
1
Burnasheva, Regina
1
Bursian, Dirk
1
Carlson, John A.
1
Chang, Roberto
1
Chin, Phaik Nie
1
Clare, Carl J.
1
Cole, Harold L.
1
Duffy, John
1
Erceg, Christopher J.
1
Faia, Ester
1
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1
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1
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1
Gunadi, Willy
1
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1
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1
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1
Heyman, James E.
1
Hommes, Cars H.
1
Honkapohja, Seppo
1
Jacob, Frank
1
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1
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Journal of marketing communications
Journal of monetary economics
Journal of business ethics : JOBE
43
Journal of business research : JBR
36
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Leadership
24
Tourism management : research, policies, practice
24
Insurance / Mathematics & economics
22
Journal of retailing and consumer services
22
Leadership & organization development journal
21
Open economies review
21
Economics letters
20
Economic modelling
18
Journal of economic dynamics & control
18
The economic journal : the journal of the Royal Economic Society
18
International journal of hospitality management
17
Applied economics
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
European journal of political economy
14
Journal of development economics
14
Journal of international money and finance
14
Psychology & marketing
14
Applied economics letters
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The American economic review
13
Journal of promotion management : innovations in planning and applied research
12
The journal of brand management : an international journal
12
Advances in developing human resources : ADHR
11
Journal of policy modeling : JPMOD ; a social science forum of world issues
11
Macroeconomic dynamics
11
The service industries journal
11
Intereconomics : review of European economic policy
10
Journal of travel and tourism marketing
10
Public choice
10
Review / Federal Reserve Bank of St. Louis
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
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ECONIS (ZBW)
39
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39
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
Learning, parameter drift, and the credibility revolution
Hennessy, Christopher A.
;
Livdan, Dmitry
- In:
Journal of monetary economics
117
(
2021
),
pp. 395-417
Persistent link: https://www.econbiz.de/10012603006
Saved in:
5
Central bank reputation, cheap talk and transparency as substitutes for commitment : experimental evidence
Duffy, John
;
Heinemann, Frank
- In:
Journal of monetary economics
117
(
2021
),
pp. 887-903
Persistent link: https://www.econbiz.de/10012603276
Saved in:
6
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
7
Price level targeting with evolving credibility
Honkapohja, Seppo
;
Mitra, Kaushik
- In:
Journal of monetary economics
116
(
2020
),
pp. 88-103
Persistent link: https://www.econbiz.de/10012495162
Saved in:
8
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
9
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
10
Inflation targeting and liquidity traps under endogenous credibility
Hommes, Cars H.
;
Lustenhouwer, Joep
- In:
Journal of monetary economics
107
(
2019
),
pp. 48-62
Persistent link: https://www.econbiz.de/10012266989
Saved in:
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