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subject:"Glaubwürdigkeit"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Authentizität"
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Glaubwürdigkeit
Credibility
14
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
4
Markenführung
4
authenticity
4
Advertising effects
3
Celebrity endorsement
3
Celebrity-Werbung
3
Experiment
3
USA
3
United States
3
Werbewirkung
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Internet marketing
2
Markenartikel
2
Markenimage
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
anthropomorphism
2
purchase intention
2
Advertising
1
Artists
1
Benutzerfreundlichkeit
1
Blockchain
1
COVID-19
1
Cognition
1
Coronavirus
1
Customer satisfaction
1
Emotion
1
Gender
1
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Undetermined
7
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4
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Article
14
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Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
14
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English
14
Author
All
Moulard, Julie Guidry
3
Hamilton Rice, Dan
2
Popp Garrity, Carolyn
2
Pozharliev, Rumen
2
Quach, Sara
2
Thaichon, Park
2
Agnihotri, Arpita
1
Andria, Alberto
1
Babin, Barry J.
1
Baccelloni, Angelo
1
Bailey, Ainsworth Anthony
1
Bhattacharya, Saurabh
1
Cheah, Isaac
1
Choi, Yung Kyun
1
De Angelis, Matteo
1
Di Cioccio, Martina
1
Fastoso, Fernando
1
Ferm, Lars-Erik Casper
1
Folse, Judith Anne Garretson
1
Gonzalez-Jimenez, Hector
1
Ilicic, Jasmina
1
Kim, Changju
1
Kim, Jungkeun
1
Kim, Seongseop
1
Lee, Daniel C.
1
Mangus, Stephanie M.
1
Manthiou, Aikaterini
1
Massi, Marta
1
Mazzù, Marco Francesco
1
Mishrab, Aditya Shankar
1
Nan, Xiaoli
1
Nguyen Tuyet-Mai
1
Park, Jooyoung
1
Piancatelli, Chiara
1
Pontes, Nicolas
1
Raggio, Randle D.
1
Roy, Subhadip
1
Spielmann, Nathalie
1
Sung, Billy
1
Vocino, Andrea
1
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Psychology & marketing
Journal of business ethics : JOBE
43
Journal of business research : JBR
36
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Leadership
24
Tourism management : research, policies, practice
24
Insurance / Mathematics & economics
22
Journal of retailing and consumer services
22
Leadership & organization development journal
21
Open economies review
21
Economics letters
20
Economic modelling
18
Journal of economic dynamics & control
18
The economic journal : the journal of the Royal Economic Society
18
International journal of hospitality management
17
Applied economics
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
European journal of political economy
14
Journal of development economics
14
Journal of international money and finance
14
Applied economics letters
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The American economic review
13
Journal of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
The journal of brand management : an international journal
12
Advances in developing human resources : ADHR
11
Journal of policy modeling : JPMOD ; a social science forum of world issues
11
Macroeconomic dynamics
11
The service industries journal
11
Intereconomics : review of European economic policy
10
Journal of travel and tourism marketing
10
Public choice
10
Review / Federal Reserve Bank of St. Louis
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
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ECONIS (ZBW)
14
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1
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10
of
14
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date (oldest first)
1
Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco
;
Pozharliev, Rumen
;
Andria, Alberto
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
5
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
6
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
7
Places as authentic consumption contexts
Spielmann, Nathalie
;
Babin, Barry J.
;
Manthiou, Aikaterini
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011970124
Saved in:
8
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
9
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
10
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
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